Get honest feedback from real crypto users.
We are the Web3 Focus Group redefining emotional analysis, using advanced AI to detect over 50 emotions from language and another 48 from facial expressions and voice. Through interactive video sessions, we deliver deep, data-driven understanding of human behavior.
Most research stops at what people say. We reveal how they feel and what they actually do.
Our triple-check framework makes it impossible to misread polite feedback. You see the words, the emotions behind them, and the on-chain behavior that proves who is speaking.
What They Say
Interview transcripts and direct feedback from moderated sessions.
The challenge
People are polite and often answer with what they think you want to hear.
How They Feel
AI-powered analysis of facial expressions, voice tone, and language.
The challenge
Micro-expressions reveal confusion, excitement, or doubt even when words do not.
What They Do
On-chain wallet verification and behavioral analysis before every interview.
The challenge
We confirm participants are real crypto users, not survey farmers chasing incentives.
See what they really think.
People nod along to be polite. Our emotion tracking reveals the truth by watching faces, listening to voice tone, and reading language patterns during every call.
- We watch facial expressions to catch confusion, excitement, and doubt.
- We listen to voice tone to hear hesitation, confidence, and sarcasm.
- We read word choice to measure sentiment and intensity.
- You see exactly when participants felt confused during your demo.
- You know who was genuinely interested vs. just being polite.
Confusion detection
See the exact moment someone gets lost in your app.
Real vs. Polite
Know when they're genuinely excited vs. just being nice.
Emotion playback
Watch emotion spikes alongside product interactions to find what to fix first.
Emotion timeline
Real-time emotion tracking during user sessions.
Expression heatmap
Visual representation of emotional patterns during product interactions.
Sentiment Analysis
Analyze positive and negative reactions to specific features.
Talk to actual crypto operators, not survey farmers.
Before anyone joins a session we analyze their wallet history. That means you hear from holders, traders, and builders who use your protocol every week.
- Wallet age and activity level.
- DeFi, NFT, and DAO interactions that match your ICP.
- Transaction cadence, volume, and protocol diversity.
- Flags for airdrop farming or fabricated activity.
- Geo-specific participation when regional insight matters.
Age
4 years activeLong-standing user with consistent on-chain history.
Recent activity
Aave · Lido · EigenLayer · Friend.techDiversified across DeFi and social protocols this quarter.
Transaction cadence
28 / monthSignals steady experimentation rather than incentive chasing.
Governance
12 votes · 90 days
Insight
This wallet reflects a mature, strategy-driven user who combines yield optimization with meaningful governance participation.
A simple system that keeps your team shipping with confidence.
Every engagement follows the same playbook so you know exactly what to expect from day one.
We Verify Wallets
Every participant is screened with on-chain analysis so you hear from genuine crypto operators.
- Segmented by protocol usage and retention.
- Pre-interview call notes with wallet snapshots.
- Real users instead of professional survey takers.
We Track Emotions
Our software watches faces and listens to voices during calls to catch what people don't say out loud.
- Spot confusion the moment it happens.
- See which features trigger positive vs. negative reactions.
- Get video clips tagged with emotion spikes.
We Deliver Clear Reports
Actionable findings arrive within seven days so your team can ship with confidence.
- Executive summary with prioritized recommendations.
- Clip library ready for stakeholder playback.
- Next-step roadmap aligned to product milestones.
Every project is different.
We tailor participant count, study format, and deliverables to your roadmap. No cookie-cutter packages. Just the research sprint your team needs right now.
Custom research programs
Whether you need a fast five-participant validation or a multi-market research arc, we design the engagement around your hypotheses, timeline, and budget.
Share your goals on a call and we will send a tailored proposal that aligns with your product milestones and participant requirements.
Get a custom quoteA five-step cadence your whole team can follow.
Clarity at every stage keeps founders, product managers, and growth leads aligned on the decisions ahead.
Understand your goals
Kick off with a 30-minute working session to map the decisions you need to make and the assumptions you want to test.
Find real users
We recruit from our verified panel using wallet history filters so every participant mirrors your ideal user.
Run AI-tracked interviews
Moderated video calls capture words while our AI tracks expressions and tone. Watch live or review the recordings.
Analyze three data layers
We synthesize what people said, how they felt, and what they actually do on-chain into a single source of truth.
Deliver insights in seven days
Receive emotion timelines, wallet insights, and a prioritized action plan ready for your roadmap.
Understand your goals
Kick off with a 30-minute working session to map the decisions you need to make and the assumptions you want to test.
Find real users
We recruit from our verified panel using wallet history filters so every participant mirrors your ideal user.
Run AI-tracked interviews
Moderated video calls capture words while our AI tracks expressions and tone. Watch live or review the recordings.
Analyze three data layers
We synthesize what people said, how they felt, and what they actually do on-chain into a single source of truth.
Deliver insights in seven days
Receive emotion timelines, wallet insights, and a prioritized action plan ready for your roadmap.
When the launch window is tight, teams trust emotion-backed insight.
From governance redesigns to onboarding funnels we help Web3 organizations validate ideas with evidence, not opinions.
We canceled a seven-figure governance overhaul after your research exposed the exact step whales abandoned. That saved months of engineering.
No other firm understood wallet UX friction this well. The emotion timelines and clips drove a 31 percent lift in stake completion.
Ready when you are. Bring your roadmap, we will bring the insights.
Pick the path that fits your timeline. Every engagement begins with clarity around goals, participants, and deliverables.
Schedule a call
Talk with our research team about your product goals. We will scope timelines, participant profiles, and deliverables.
Book a 30-minute callJoin the Discord
See anonymized clips, read sample reports, and chat with founders who already run studies with us.
Enter the communityEmail Us
Prefer async? Send context and KPIs. You will get a tailored proposal within one business day.
Email UsStraightforward agreements, nothing hidden.
Clear terms, quick NDAs, and transparent data access. You know exactly how sessions run and how long we retain recordings.
- Participant incentives are paid in USDC within 24 hours. No seed phrases requested ever.
- We keep video files and transcripts for 30 days by default and extend storage only on request.
- All agreements are executed digitally so your legal review stays lightweight.
Answers before we jump on a call.
If it helps you move faster we have already thought about it.
How does the emotion tracking work?
During each video call our software analyzes facial expressions, voice tone, and language patterns. The output is an emotion timeline that shows when a participant felt confused, excited, or skeptical.
Can people opt out of emotion tracking?
No. Participants consent before joining and are required to keep their camera on for the full session. We rely on video to capture facial cues, so if someone is uncomfortable with emotion tracking we do not include them in the study.
How do you verify wallet authenticity?
We review wallet age, protocol usage, transaction cadence, and asset diversity. Suspicious patterns such as brand-new wallets or airdrop farming are flagged before interviews.
Can we observe sessions live?
Absolutely. Your team can watch via a private observer stream, drop questions to the moderator, and review recordings with emotion overlays afterwards.
Want to Participate?
We pay crypto users $50-$250 to share honest feedback about Web3 projects. All remote, flexible schedule.
Learn MorePilot a study this week and ship a validated release next.
Bring your roadmap, hypotheses, and success metrics. We pressure-test them with verified crypto users and expose the emotions behind every answer.